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Marketing Program Manager, EMEA
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Capelle aan den Ijssel-NL
Design and implement a repeatable, scalable marketing program targeting Johnson Controls’ installed base across EMEA.
Create customer lifecycle programs aimed at renewals, cross-sell, and upsell, aligned to solution roadmaps and sales priorities.
Build and manage automated campaign flows (e.g., renewal reminders, usage nudges, upgrade offers) that are triggered by data and behavior.
Craft compelling content (emails, guides, success stories, solution briefs) tailored to existing customer needs and value moments.
Develop segmentation strategies that reflect customer types, contract cycles, and product usage insights to personalize messaging and offers.
Align campaigns with product teams to ensure timing, relevance, and alignment to innovation cycles.
Track full-funnel performance of lifecycle campaigns, including renewal rates, upsell revenue, engagement metrics, and ROI.
Identify drop-off points in the customer journey and optimize content, timing, and format to improve outcomes.
Run A/B tests, iterate messaging, and apply agile performance loops to continuously improve impact.
Collaborate with sales teams to align lifecycle marketing with account engagement strategies,supporting their motions with timely campaigns and content.
Work with product managers to stay ahead of upgrade paths, feature releases, and pricing initiatives that can drive upsell or renewal urgency.
Create shared KPIs and reporting dashboards that measure the business contribution of installed base marketing.
7+ years in performance marketing, digital lifecycle marketing, or B2B retention/growth marketing.
Demonstrated success in designing and executing campaigns targeting installed base customers.
Strong experience with marketing automation tools, CRM systems, analytics platforms, and content creation.
You combine data-driven decision making with a passion for crafting compelling messaging and campaigns.
Hands-on executor with a bias for action,you move fast, test constantly, and always tie activity to impact.
A natural collaborator who thrives at the intersection of marketing, sales, and product.
Fluent in English; with the ability to work on-site at least 3 days/week.
What will you do
At Johnson Controls, we believe that growth isn’t just about new customers,it’s about unlocking the full potential of our installed base. We are hiring a Performance Marketing Manager – EMEA to build and drive a programmatic marketing engine that focuses on renewals, upsell, and customer lifetime value.
In this role, you’ll develop and execute data-driven campaigns that engage existing customers with relevant offers, lifecycle content, and expansion opportunities. You’ll create a repeatable marketing drumbeat that’s embedded into the sales rhythm, partnering closely with sales, product management, and regional field marketing teams.
This is a role for a hands-on execution expert with a data-obsessed mindset, strong content creation capabilities, and a relentless drive for measurable outcomes.
How will you do it
Lifecycle & Performance Marketing Execution
Customer Engagement & Value Expansion
Performance Measurement & Optimization
Sales & Product Interlock
What we look for
#LI-MP1
#LI-Hybrid
