岗位概述:

    · 面向约克IWE Home中央空调业务,负责对销售团队、渠道经销商及核心合作伙伴开展产品与应用技术培训。

    · 通过体系化、专业化的课程输出,提升渠道在产品理解、方案匹配及现场沟通等方面的能力;具备将产品技术内容转化为销售向话术,以更好的支持业务销售;

    岗位职责:

    · 负责协助部门搭建销售端产品技术培训体系,包括课程框架、内容大纲、教材设计与更新。

    · 制作标准化培训素材,确保与产品上市策略同步。

    · 按产品线持续迭代课程内容。

    · 定期对大区/各办事处销售团队开展产品知识、技术原理、销售卖点及话术等培训。

    · 组织经销商、二级渠道的专项技术培训(新品发布、解决方案、应用场景)。

    · 将产品技术与销售场景结合,输出“销售化”解决方案

    · 为区域提供产品价值梳理、对竞品差异点分析、典型应用案例总结等内容。

    · 支持大区进行项目方案讲解、技术答疑及路演类活动。

    · 定期评估培训效果,建立考核机制。

    · 收集渠道反馈与一线需求,持续优化培训内容与方式。

    · 深入区域市场,了解一线实际需求,形成产品与市场的闭环反馈。

    · 参与大型会议(经销商大会、区域峰会、推广会等)作为技术讲师输出专业内容。

    · 与产品、研发、市场、销售运营等部门协同,将产品策略转化为销售易用的工具包。

    · 作为“产品—市场—销售”的桥梁,协助区域解决产品技术理解与落地应用问题。

    任职要求:

    · 本科及以上学历,暖通、制冷、机械、电气等相关专业优先。

    · 3 年以上暖通行业经验,熟悉户式水机/多联机/热泵产品的技术原理及应用。

    · 具备培训讲师经验者优先,能快速把复杂技术转化为销售可理解的内容。

    · 良好的沟通表达能力、现场把控力与课程设计能力。

    · 能适应全国范围内周期性出差。

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