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Manager, Strategic Event Outreach
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Milwaukee-United States of America
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package including 401K, medical, dental, and vision care.
On-the-job/cross-training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
Own outbound outreach for priority Data Center events and hosted experiences, including booths, meeting rooms, dinners, receptions, and executive/customer events.
Build and execute pre-event outreach plans to secure meetings with customers, prospects, and targeted partner contacts across major shows such as Data Center World, 7x24, Yotta, PTC, DCD, DICE, and other priority events.
Conduct high-volume, high-quality outreach through phone, email, LinkedIn, and other channels as appropriate; persist with disciplined follow-up until meetings are booked, declined, or clearly dispositioned.
Drive RSVP conversion and meeting confirmations so our executives, meeting rooms, and hosted events are fully leveraged with the highest-value interactions possible.
Research target companies, attendees, and decision-makers using attendee lists, CRM data, LinkedIn Sales Navigator, ZoomInfo/Apollo, company websites, partner ecosystems, and other intelligence sources.
Build and maintain clean event contact lists with account priority, role/title, relationship context, outreach status, and next-step tracking; identify likely attendees even when official attendee lists are unavailable.
Create repeatable call lists, outreach templates, and event-by-event databases so each show becomes easier and more productive over time, with institutional knowledge carried forward year after year.
Maintain accurate tracking of meetings booked, RSVP status, contact quality, no-shows, follow-up completion, and target-account coverage in CRM and event trackers.
Partner closely with Marketing, Sales, account leaders, and event owners to align target lists, messaging, executive priorities, and meeting-room schedules before each event.
Support pre-event, on-site, and post-event follow-up workflows so leads are routed appropriately, commitments are honored, and customer touchpoints are not lost after the show.
Coordinate as needed with alliance partners, OEMs, ecosystem partners, sponsorship partners, and strategic/channel partners where they are part of the event strategy.
Represent Johnson Controls professionally in every interaction, combining persistence, responsiveness, and a hospitality mindset to create a polished customer experience.
Continuously improve outreach messaging, targeting, and process discipline based on results, feedback, and KPI trends to strengthen event ROI over time.
A repeatable outreach engine is operational for priority events, with clear target lists, outreach cadences, ownership, and reporting.
Customer meetings booked per event increase meaningfully, and executive meeting-room utilization improves through earlier and more disciplined outreach.
RSVP conversion and attendance at hosted dinners, receptions, and hospitality events become more predictable and measurable.
A growing, high-quality event contact database is established and structured for reuse across future shows, improving speed and effectiveness year over year.
Follow-up completion, lead disposition, and show-by-show pipeline visibility improve, making this role a trusted partner to Marketing and the broader Data Center organization.
Priority events consistently generate stronger customer traction, denser meeting schedules, and better-quality executive engagement.
Brand visibility and event ROI improve because the right customers, prospects, and partners are brought into the room more consistently.
The outreach process remains organized, scalable, and performance-oriented, with measurable progress against core KPIs and continuous improvement over time.
3+ years in outbound prospecting, business development, inside sales, event outreach, field marketing support, customer engagement, or a similar B2B customer-facing role; data center or infrastructure markets preferred.
Proven ability to book meetings, drive attendance, and convert target account lists into qualified customer engagements through persistent outreach and follow-up.
Strong working knowledge of CRM and research/prospecting tools such as Salesforce, HubSpot, LinkedIn Sales Navigator, ZoomInfo, Apollo, event platforms, Excel, and related workflow tools.
Comfortable conducting high-volume, multi-channel outreach and researching organizations to find the right contacts with limited starting information.
Able to manage a global portfolio of events with a primary emphasis on U.S. shows, while balancing speed, detail, and quality across multiple deadlines at once.
Fearless on the phone and confident initiating outreach with senior customer, prospect, and partner contacts.
Self-starter and true go-getter who takes initiative, hunts for answers, and does not wait for perfect direction to move work forward.
Highly organized and process-disciplined, with the ability to manage lists, follow-ups, deadlines, and details across many parallel event workstreams.
Professional and polished communicator with persistence, resilience, sound judgment, and a strong hospitality mindset; can push for action without becoming pushy.
Bachelor's degree preferred; equivalent practical experience welcomed.
Build your best future with the Johnson Controls team!
Who we are:
Johnson Controls is global leader in smart, healthy, and sustainable buildings. Our mission is to reimagine the performance of buildings to serve people, places, and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away!
What We Offer:
About the Role:
Johnson Controls' Global Data Center Solutions business uses major industry events and hosted customer experiences to build relationships, create executive access, showcase our capabilities, and strengthen our brand in the market. We are seeking a proactive, relentless outreach leader to own the outbound motion around our priority events - turning target account lists into booked meetings, confirmed RSVPs, and high-value customer engagement.
This is a remote based opportunity with 10% Travel
Core Purpose
Act as the Strategic Event Outreach Manager for our Data Center business, owning the outreach engine that drives customer traction before each event and builds a reusable contact and engagement system that compounds value year after year.
Key Responsibilities
Event Outreach & Meeting Generation (40-50%)
Target Account Research, Contact Discovery & Pipeline Management (30-40%)
Cross-Functional Coordination, Event Support & Continuous Improvement (20-30%)
What Success Looks Like
Year 1
Ongoing
Qualifications:
Expertise
Leadership & Interpersonal
Education
SALARY: $90,000 - $150,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us
